3 Steps To Penetrate New Markets, with your Styling Business.

You may think, “I cant build a reputation it’s too hard” which is true, by omission. Is this the only way to success? It is not, because I have grown diverse businesses in new markets (retail, or apps mainly). The solution is Trust.

Do not try to build trust only by geography, (examine how much we use foreign products and services daily).

To build trust, you need to complete 3 key goals:

• Relatability
• Authority
• Case studies.

To build trust here are the steps to be closer to your market, generate more leads, and scale your segments.

How to build Market Relatability

Develop a deep knowledge of your audience’s common problems by speaking to them. Tactics to do this include: research, surveys, interviews of their shared problems and itemizing what is important. For example, if your customers across the board’s #1 pain is feeling overwhelmed, then your job is to connect every solution you provide around “Feeling overwhelmed, [problem #2], and [problem #3]. You have to develop language that highlights these paints everytime you provide opinions, speak, write, or communicate to relate to them versus your own feelings.

In this step, it is important to take the time to use the feedback from the research and develop appropriate solutions.

For example, if you sell e-commerce to the Caribbean, realize there are payment issues to navigate and tailor your solution to address that versus ignoring it.

Warning: Do not get the issues, and refuse to align to it.

If you sell cloud services to all of the Caribbean, realize in Developing markets they may have payment and forex hurdles, so account for that in your solution — but don’t take it from me, interview your audience. Don’t give up either, pivot the solution or the niche in the country till you get it right, because every country has pockets of niches.

If you need help with research, schedule time with me to be guided: https://calendly.com/hublab/vision-call-strategy

How to build Market Authority

To build authority, you must develop tactics to be visible in your domain of knowledge. Examples in this include: streaming, podcasts, presentations, newspaper columns, magazine features with the actionable steps laid out. By becoming visible in your audience’s eyesight with the relatability to their pains, you are improving their lives and adding value which increases the trust between you and them.

To attain help with finding your audience, schedule time with me at the end of this article.

How to build Case Studies

Case studies are built when you celebrate your small wins, and share them with your end user’s to build rapport. These proof-points of the fact you have generated results before. In the B2B space, this includes: Actual Case studies, walkthrough’s, portfolios, testimonials, video reviews, e-books. In the B2C space, this includes: Reviews, testimonials, video reviews. The benefit of these case studies add proof at the first, middle, and last touchpoint of the curating buyers journey to leave no more objections to a new player entering the solutions space.

To attain help making case studies, we can construct one together, just meet with me.

By researching your market, speaking to their pains, and sharing examples of how you have done this before, you are holistically addressing all buyer rejection which enables you to sell the correct product to the right people and achieving fit + leads at scale.

John-Paul is an engineer, founder of 10 startups, and has sold his retail business for 6 figures. He works for Microsoft as a Channel Manager helping their customers to sell at scale. He is the President of Hublab and belongs to the board of UGURUS, the #1 Aggregate of agencies in the world.

Would you like to have 1–1 consulting management with John-Paul? He can steer your products in retail, software, and manufacturing to attain growth within new areas of focus. You can setup some time here: https://calendly.com/hublab/vision-call-strategy