John Anderson
2 min readMay 27, 2020

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Everyone’s process doesn’t work for me.

photo: Verge.

You might have seen these. “Twitter is the town square for products!” “Here are 10 steps to make your email conversions go from 5% to 11%!” “How I made $10,000,000 in affiliate marketing”.

You might have seen this one, my favorite “🚀📈💠” in that order, with bullet points, with news of a launch that did abnormally well.

Is there a sudden change in consumerism? How do these guys have a magic forrmula?

I guess I don’t really care, or want to find out. The moment it feels like “work” to even initiate, then it’s probably not what I’m cut out for.

I’ve laboured with glee on my own initiatives and I feel comfortable with what I have. I said to myself recently, Americans are the masters of Ideology. Americans have mastered the art of storytelling so well, that they can sell a dream on instagram, twitter, or hollywood. I’m somehow immune to those dreams right now but as a young man I was still faced with deciding if they are truthful or not. I don’t work that way, I don’t want to “growth hack” with 30 twitter threads, my way to 10,000 followers for a mailing list. To sell what? Most of us are in that predicament, we’re not of that nature because it’s not community based.

You don’t need to sell anything. I don’t need to sell anything. I want to do work that I like, at my pace. I have no concept of failing, markets just don’t feel ready and yes, luck is real I’ve been lucky sometimes who hasn’t. Preparation for me, is aligning my principles to the vision I’m idealizing, I then act on it when I’m passionate. That door does open paths, and just because Dave is the most viral on the timeline or the most polished looking white man, doesn’t mean he and I have to compete — I do not want his life, It doesn’t help that I’m fed or every day!

So that being said, I work differently from folk, and my expectations are different from theirs too. I believe in myself to achieve, I don’t believe in them to achieve it for me and I will be just fine. The most pressing manner is the uptick in threads lately promoting this product-selling-mailing agenda that just felt scary and disingenuous. I hope it stops.

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John Anderson

@Microsoft doing Business Development and Strategy. President of Hublab. Built and Sold 2 companies @ 5&6 fig profits. 10x founder. Board of Ugurus. S. Engineer